Portfolio: website Design
ASAP! Creative Management
Bringing bold energy to an audience-first events agency.
Project Brief
ASAP Creative Management is a US-based events agency helping high-impact government agencies, companies, and nonprofits engage their audiences in memorable ways. They specialize in creating audience-first experiences—whether public, corporate, or community-focused. They needed a modern, professional website that clearly communicated what they do and connected with their ideal clients.
Deliverables included a new website built in Squarespace with four core pages: Homepage, About, Services, and Contact.
The Challenge
great logo, no guidelines
ASAP had a strong brand foundation—a great logo and a bold black-white-yellow color palette—but their old DIY website wasn’t doing the brand justice. It lacked visual polish, clarity of messaging, and strategy. While the company managed multi-million-dollar events, their site was attracting inquiries for small parties and personal celebrations.
Existing Logo
Client: “I love it!”
Me: “I can work with that!”
WEBSITE: “DIY made me cry”
The existing site didn't explain who they worked with or how, and their excellent event photography clashed with the visual branding instead of elevating it. Without guidelines for typography or tone, the overall effect was disconnected and underwhelming. The copy also lacked personality and punch, falling short of the company’s dynamic real-world presence.
The process
Kickoff Call
The project kicked off with a deep dive into ASAP’s goals, audience, and brand voice. We worked closely with senior copywriter Kacey from The Hungry Typewriter to clarify messaging and structure the content.
1
Homepage Design
I built a homepage that speaks directly to ASAP’s high-level audience: companies and organizations looking to increase awareness, impact, or revenue through experiences. The layout included bold headlines, confident messaging, and animated transitions that added energy without distraction.
2
Complete Build
Using the copy written by Kacy, the full site was built using a clean four-page structure (Home, About, Services, Contact).
3
Crafting their logo and company personality into a cohesive visual experience, we incorporated:
A visual language of curated black-and-white imagery for banners (showing connection, community, and people)
Conceptual imagery with bold yellow accents (graffiti, street photography, vintage cars) to reflect brand personality
Bold serif headline fonts (matching the logo), with Lato for all supporting text
A playful but professional handwritten accent font for a human touch
Animations to keep the experience fluid and engaging
External Connections
The Contact page features a smart, streamlined form asking for key project info (date, budget, audience size), as well as vendor/press/careers contact details. A location block marks their Philadelphia HQ.
4
Launch!
The site launched smoothly and started attracting high-quality leads right away. Because the design and messaging were spot-on, the site has required almost no updates in over four years.
5
Project Outcome
ASAP Creative’s new website now reflects the caliber of their work and attracts the kind of clients they actually want to serve. It positions them as the polished, people-centric partner that they are—without sacrificing personality.
The site not only connects with their ideal audience but has stood the test of time: it’s been going strong for four years with no major changes needed.
The client was so happy with the results that she commissioned additional branded materials, including business cards, a proposal template, a one-page sales sheet, and a set of branded postcards to delight clients and prospects alike.
Key Features
Squarespace website (4 core pages + legal + redirect + custom 404)
Integrated contact form with event-specific fields
On-brand conceptual photography
Custom typographic system
Brand-voiced copy by The Hungry Typewriter
SEO-ready and mobile responsive
Designed for long-term use and easy maintenance
Need a website that puts your best work forward?
Let’s build something with style and staying power.