Brand Design
Wolfy’s Bar
Modern branding with bite.
Project Brief
Wolfy’s Bar is a high-end, industrial-chic bar located in London, serving up coffee, craft cocktails, and South African-inspired eats. With a stylish interior and a bold culinary identity, the brand needed a visual identity to match—something clean, modern, and full of attitude.
Brand Identity
The foundation of the Wolfy’s identity is a custom polygon-style wolf icon, rendered in a striking bronze texture. Paired with the clean geometry of Montserrat, a modern sans serif font, the logo is sleek and versatile—balancing raw edge with urban sophistication.
To echo the bar’s dramatic interiors, the brand palette leans heavily into black, with the bronze acting as both accent and anchor. The bronze texture is used sparingly but impactfully across digital and print materials, adding a touch of refined grit.
Deliverables
This was a full-spectrum brand build, extending the visual identity across dozens of real-world touchpoints.
Every item was designed to not only reflect the space and personality of the bar but to also support the customer experience—whether someone’s picking up a flat white or sitting down for an evening Negroni.
Print Collateral: Business cards, loyalty stamp cards, gift vouchers, and printed menus—all featuring the bronze-on-black contrast that gives Wolfy’s its signature style.
Product Packaging: Designed coffee bean bags, takeaway cups, custom wax paper, and ribbons for packaging—each reinforcing brand consistency with rich textures and clean layouts.
Marketing Materials: A range of flyers and beer labels, using bold photography, minimalist type, and brand textures to grab attention and drive engagement.
Signage: Exterior and interior signage to unify the space and make the brand instantly recognizable on-site.
Digital Assets: Email signatures, social media templates, and a branded web aesthetic that carries the industrial glamour of the space online.
Project Summary
From bronze textures to takeaway cups, Wolfy’s Bar proves that great branding goes far beyond a logo. This project was about crafting a complete experience—an identity that lives on the label, in the cup, on the wall, and in the customer’s hand. With every detail aligned, Wolfy’s has become a destination not just for drinks and eats, but for great taste in every sense of the word.
Ready to serve a brand that turns heads?
From custom textures to tactile packaging, your brand should be as memorable as your space. Let’s design an identity that leaves a lasting impression—on menus, signage, and everything in between.